You’ve probably noticed that, like Instagram and Twitter, Facebook allows you to include hashtags in your posts. The value here is that people search and follow hashtags, so including the right ones could get your content in front of the right set of people. Because hashtags play such an important role in content discovery, they’re […]
Marketing Psychology: 5 Simple SEO Facts That Smart Marketers Profit From
Marketing is all about psychology. To succeed, you need a deep understanding of your audience’s needs, desires, and motivations. And like academic and clinical psychology, marketing blends humanistic, intuitive approaches with hard data and quantification. It’s no surprise that there are quite a few people in marketing who actually come from a psychology background. In […]
Any B2B Who’s NOT Using LinkedIn Ads is Really Missing a Golden Opportunity…
Have you ever considered running an ad campaign on LinkedIn? If the answer is “no,” you’re not alone. In fact, tons of people haven’t even given LinkedIn advertising a second glance. But the truth is that for many businesses, LinkedIn ads can be surprisingly effective. LinkedIn offers several types of ads, including sponsored content, text […]
3 Simple Hacks to Revive That Stale Morning Routine and Boost Productivity
Not a morning person? Getting up in the morning can be one of the hardest parts of your day, especially if you need to wake up early. If you’re feeling sluggish and slow first thing in the morning, a few simple changes in your everyday morning routine could make a big difference. In this recent […]
3 Smart Ways to Decrease High Bounce Rates
When people visit your website, do they stick around? If not, it’s time to do something about it. Bounce rate — the percentage of people who leave immediately after landing on a page on your website — is a big deal for marketers. A high bounce rate can clue you in to something that’s either […]
