Ever since the ancient days of Myspace, social media platforms have been fertile ground for smart, strategic marketing. Just about every company has a social media presence of some kind, though it’s not necessary to be present on every single platform. But if you’re just a regular Joe with a growing affiliate site, mastering social […]
Not Getting Results on Social Media? 9 Times Out of 10, This is the Problem…
Struggling with social media? You’re not alone. On the surface, social media is a great place to reach out to potential customers. They’re basically where your audience “hangs out” online. Whether you’re targeting upper middle class moms on Pinterest, or urban youth on Twitter and Instagram, social media marketing is capable of bringing you an impressive […]
3 Easy Ways Smart Marketers Use Live Streaming Video in Their Marketing
You’ve probably noticed that over the last year or so, video live streaming has really taken off in popularity. Youtube, Facebook, Tumblr, and other social media platforms have introduced this feature for their users, and overall, it’s been a massive success. Like regular video content, live streaming offers a unique way for companies to reach […]
Check Out This One Easy Tweak That Doubled Blog Subscriber Conversions
If you’re like most online entrepreneurs, your website uses exit overlays to gather leads. But how many people are actually filling out the form and subscribing to your newsletter? One company set out to answer that question. As part of a recent set of experiments with different kinds of exit overlays, custom landing page software […]
3 Simple Ways to Naturally Build Trust With Digital Prospects and Customers
People are more likely to buy goods and services from a brand they genuinely trust. And the more trust people have in you, the more likely they are to spread positive word of mouth, creating even more trust in other people. But this kind of trust isn’t something you can obtain overnight with a quick […]