Starting a business is hard. No one goes into it knowing everything there is to know about sales, accounting, business development, and all of the different things that go into a company. Maybe you’re a professional web developer, but you don’t know the first thing about sales. Maybe you’re a great writer and a social […]
5 Small Brands That Went Viral and BLEW UP (and What We Can Learn From Their Massive Success)
“Going viral” has been a saying for so long, it’s almost a joke by now. But the fact is that for brands, there really is a lot of value to be had if a piece of your content ends up going viral. Virality revolves around social sharing, and it’s a goal — direct or indirect […]
Case Study: How to Ride the Coattails of the Next Billion Dollar Idea All the Way to the Bank
Most of us aren’t going to be the ones who actually come up with the next genuine billion dollar idea. There are precious few Larry Pages and Mark Zuckerbergs in the world. You’re probably not going to create the next Facebook, the next Kickstarter, or the next Uber. But what if you could take the […]
4 Company Naming Mistakes That Can Completely Destroy a Brand
The name of a company says a lot about what it is and what it does. And in many cases, brand names are beyond a mere household name– they’re a cultural icon. Google. Apple. Uber. Everyone knows these names. For your own company, choosing the perfect name can be incredibly challenging. Not only do you need […]
3 Keys to Starting a Successful Online Business While Still Working the 9 to 5
For many of us, starting our own business is the pinnacle of the American dream. Some people just have that entrepreneurial spirit, that je ne sais quoi that drives us to carve out our own destiny. But in the real world, there are bills to pay. There’s rent, car payments, utilities, and of course, groceries. If you […]
