When you think of content marketing, what comes to mind? Probably blogs, videos, social media, etc. right? Well you’re not wrong. But as it turns out, content marketing has been around a lot longer than that. That’s because at the heart of content marketing is storytelling. Who remembers this? [Image Source: Wikipedia] I know I […]
4 Ways to Build a Loyal Audience
I hate to break this to you, but you’re not going to win over every single person. It’s just not possible. I remember when I first got into marketing. I thought the goal was to get everyone interested in a product or service. And if not everyone, as many different people as possible. Boy was I […]
6 Mega-Successful Pros Divulge Their Biggest Content Marketing Secrets
Digital marketing is constantly changing. What hasn’t changed is how important it is to stay on top of the ever-shifting landscape. And a good way to do that is to look at the people who are crushing it. We’ve all heard: “don’t reinvent the wheel.” That’s good advice. If you’re unsure of what to do […]
3 Unconventional Writing Techniques That Build Authority
We live in a world full of distractions. Everyone is competing for attention. At the same time, it’s critical that you provide valuable information to your prospects. The value is what keeps people coming back. The value is what reinforces that people should relinquish their precious attention to you (instead of giving it to cat videos and […]
3 Steps to Creating Killer Content When You Don’t Feel Like an Expert
Have you ever felt like an imposter? Imposter syndrome: “A collection of feelings of inadequacy that persist despite evident success. ‘Imposters’ suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence.” Maybe you’re dabbling with affiliate marketing in a new industry. Maybe you’ve started […]
