If you’re a millennial, Gen X, or Baby Boomer, you may very well remember a time before the internet had truly established itself as a dominant force in the world of media and communications. Long before there were email newsletters and email drip campaigns — when email was still a niche thing that not everybody […]
The Trifecta of Digital Marketing: Combine These 3 Crucial Elements for a Better ROI
The process of promoting your company is something that has many facets. There’s marketing. There’s advertising. And there’s PR. Today, there are three things that are essential for this: SEO, content marketing, and PR (public relations). In many companies, especially midsize to large organizations, these three pillars of marketing can become kind of silo’d off […]
Turn Heads and Get Seen With This Simple but Powerful 5-Step Strategy for Instagram Live Video
Instagram Live is the world-leading social media platform’s latest new addition to their app’s functionality. It means that users, including brands, can broadcast live video to their friends and followers. And it’s already getting incredibly popular with the platform’s userbase. You may already be experimenting with live social media video broadcasts. Both Youtube and Facebook […]
3 Clever Ways to Feature Products in Content Without Being Salesy
The advent of online content marketing was something that revolutionized the world of PR, marketing, and advertising. With audiences becoming increasingly annoyed with intrusive and invasive advertisements, and with ad block and video services like Netflix hampering old-school display ads and TV commercials, brands have found a whole new approach. It’s all about inbound marketing […]
Facebook Just Changed Their Algorithm in a Big Way. Here’s What Entrepreneurs Need to Know
Facebook has changed a lot over the years, usually for the better. And recently, they’ve made some substantial changes to their algorithms. Facebook doesn’t show users every single post from every account they follow. Although the newsfeed was originally in chronological order, they stopped doing that a long, long time ago. Instead, it uses complex […]
