Search engine marketing is still considered the number one way to get your online business off the ground. Author of “Search Engine Optimization That Doesn't Suck”, Michael Rogan shares how to sustain a career by turning your keywords into cash through Google rankings. He explains how getting the Google Housekeeping Seal of Approval really is the key to making money online.
He goes on to share these valuable marketing tips below:
Google takes a few key factors into consideration when separating the boys from the men; what you say your website is about, what other people say your website is about, and what visitors’ behavior says about your website.
“Don’t keyword stuff. Doesn’t work. And the content reads like it was written by someone who just came out of a coma.”
“Don’t use an exact-name domain. Use your business name or some other branded name to make your site much more appealing to humans. (And, as a result, search engines.)
“Go for a few reputable backlinks. And leave the sketchy backlink neighborhoods to the spammers.”
He also tells you how important it is that your website has an “About” page that clearly explains who you are, a “Terms of Service” page that clearly explains what your site actually does, a “Privacy Policy” that states what your company will never do as well as a “Contact Us” page with all the ways people can reach out to you.
He also states:
“I advise you try to have every page on your website connect (through article text or dedicated links in the sidebar or footer) to another page on your website.”
Taking the time to rework your website or structuring it properly in the first place with keywords, title tags, meta keywords and descriptions will truly pay off. The easier it is for Google to validate all of this information and match it up to customers reviews and behavior on your site will show how well you should be ranked. With the right amoutn of internal linking going on with your website and regularly adding content it will show Google that not only should you rank well to begin with but that your rank should increase regularly over time.
Do you feel there is anything Rogan left out that is imperitive when setting up your website to get a better page rank?
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