This is the Secret to Getting Tons of Traffic from Facebook Ads

Facebook ads could be described as one of the linchpins of digital marketing strategy.

They're incredibly effective when executed well, thanks largely to Facebook's incredible access to data about its users.

But “executed well” is kind of the salient point here.

Like any kind of marketing, if you're doing it wrong, you might not see the ROI on your ad spend that you'd initially hoped for.

The good news is that if Facebook ads aren't working for you, there's probably something you're doing wrong.

This is good, because it means it's a fixable problem.

So what's the best way to get more traffic via Facebook?

As they cut organic reach drastically a few years ago, it's all about the paid ads these days.

And there are a few different types of campaign you can create that can get more eyes on your best content.

But there's one big feature that can make or break your click-through rates.

It's the headline.

You've got to have a killer headline if you want to entice people to click.

Here's some great advice from AdEspresso about content promotion campaigns, including how to create fantastic headlines:

New Content Campaigns

Start by promoting content on an ongoing basis.

For example, you can run the same exact campaign but just update the ad creative with the latest weekly content.

You can also run carousel ads to test a variety of messaging and products to see which work and which don’t.

[image source: AdEspresso]
Make a lasting impact and bring your brand to life with beautifully creative canvas style ads:

[image source: AdEspresso]
If you’ve got these campaigns running, but they aren’t performing, double check your audience targeting.

Awareness campaigns should be designed to build super cheap audiences for future retargeting. And that’s it!

The problem is that most people don’t know you yet. They don’t really care about you or what you have to say.
That means you can’t simply tout your company info and stroke the company ego. You’ve gotta pique their interests.

You’ve gotta tap into their pain points and desires. Then, match that with relatable content that gets them to feel connected to your brand.

But, again, you can’t just throw down your basic blog content. That won’t work. You need to get creative!

There are millions of content pieces created every single day.

You can’t afford (literally) to get left behind.

2. Write Killer Headlines

The first tool in your arsenal should be a compelling, click-inducing headline that taps into the deeply rooted desires of your potential customers:

[image source: AdEspresso]
Improve your efficiency at work, not your hours. That’s exceptionally compelling.

Why? It hinges on the all too common desire of wanting to work fewer hours yet still make the same amount of income.

Honing in on what users will gain through your brand and product is extremely effective.

But, there’s something that’s even more effective:

Threat avoidance. Loss aversion.

Telling people what’s gonna happen if they don’t do something. The consequences of missing out.

Here’s an example:

[image source: AdEspresso]
If you don’t avoid these six errors, you can kiss that ROI goodbye!

Threat avoidance is compelling, to say the least. Nobody wants to lose something they already have. It’s even more powerful than gaining something new.