The Ryan Reynolds School of Marketing: 4 Marketing Lessons From the Deadpool Actor

You might know Ryan Reynolds for Deadpool, but did you know that Ryan Reynolds actually sells business to business services and software and he’s incredibly good at it?

In fact, he has a business track record of over $2 billion in successful exits – and that’s just what’s publicly disclosed.

I'm going to reveal 4 powerful lessons you can apply to your business and advertising based on Ryan Reynold’s successful advertising empire.

A few months ago I went over how he made two huge business exits that totaled over $2 billion in value – the sale of his company Mint Mobile and his alcohol company Aviator Gin.

But, what I didn’t cover, is how in recent years he’s actually broken into B2B marketing through his advertising agency Maximum Effort.

In 2018 Reynolds founded the company with his business partner George Dewey and is made up of two parts: Maximum Effort Productions and Maximum Effort Marketing.

Maximum Effort Productions was for the production of his movies and creative projects while Maximum Effort Marketing was the container for his marketing projects.

Since 2018, the Maximum Effort has an impressive portfolio of multi-million dollar marketing campaigns. They’ve worked with companies like Match.com as well as with Reynold’s own brands, like Mint Mobile and Aviator Gin.

These campaigns did so well that by 2021, the marketing division of Maximum Effort was sold to MNTN, an advertising software company.

While the terms of this deal were not made public, it was probably incredibly lucrative. But, not only was the deal very lucrative, but it also turned Ryan Reynolds into a talented B2B marketer.

Before the deal, his marketing efforts were directed almost entirely at consumers, but since the deal he’s been heavily involved in the marketing of his parent company, Mountain, and their software products.

You see, MNTN builds software that helps you launch and manage TV ad campaigns, and Ryan Reynolds has been a big part of their growth since 2021.

From looking at the story of Maximum Effort and the ads they’ve made, I learned 4 marketing lessons from Ryan Reynolds that I want to share with you.

Lesson 1: Evoke emotions

The goal of your ads should be to evoke emotions.

People make purchasing decisions based off of emotions, not logic.

So if you can evoke the right emotions, then you can get the sale.

Ryan Reynolds is very good at that – his ads almost always appeal to humor, and this works really well.

I cover the other 3 lessons over on YouTube: