Internet based network marketing is more popular than ever. What used to be the pastime of self-proclaimed nerds in their moms’ basements has now morphed into a multi-billion industry that has everyone from mom-and-pop stores to execs at major corporations playing a part. This is both good and bad if you are just now trying to throw your hat in the ring. The good part is that it’s now easier than ever to start a network marketing business, but the downside is that competition will be fierce. You can stack your deck by using the latest strategies of the day. Here are a few of those strategies to use right now.
Getting Started and What You Need
Internet based network marketing is simple to start, as all you really need is an Internet connection. Can you start a network marketing business with nothing more than a tablet computer in a Starbucks booth? Yes you can, but it’s going to take you a lot longer to get going. It is far better to use a real setup with a nice keyboard, mouse and a good computer that can handle the latest software. You are about to use that software, and a few other tools, to beat the competition right out of the gate.
Make a Friend on Social Media
To fully understand the concept of Internet based network marketing, sign in to your Facebook or Twitter account and make one new friend. Don’t just follow someone. The job is to get someone to not only friend or follow you, but you are to make them so impressed by you that they leave you an Instant message in addition to a friend request.
Now how would you go about doing that? You wouldn’t send that person an IM and say, “I need this,” and “I need that.” Instead, you might do a little research to find out what the person is interested in. You might then send a simple Tweet, providing a link you think the person will enjoy. Or maybe you’ll find a download they might love and point it their way.
If you can manage to make a friend like that, a person who really enjoys being your friend, you will quickly master Internet based network marketing. No matter what you are offering, if you can manage to focus on the other person’s wants, needs and desires, you will get why this business does not have to be difficult. You can succeed quite easily as long as you use the right tools, techniques and advice. Here is some of that advice, now that you fully understand the network marketing concept.
A Website or Blog
Once you have a product, service or affiliate product or service to offer to your customers, you should set up shop online. This can best be accomplished with a website that you control, which constitutes purchasing a domain name and web hosting service. If you don’t have a website, that’s ok. You can still master network marketing even if you don’t have a website of your own.
Start a Free Blog
Sign up with Tumblr, Blogger or another free blogging service and do just what you did when you were trying to make a friend through social media. Give your readers what they want. That’s all there is to Internet based network marketing.
If your audience wants to find love online, provide them with tips on how to write the perfect online dating profile. Or write about real-life stories of people who have succeeded in finding love, along with the very steps they used to do it.
Better yet, use your free network marketing blog to discuss your service whereby you help to critique and edit online profiles to give your customers the edge they need to find ‘the one’.
If you take that same principal – giving your audience what they most crave – you can then apply that to your copywriting, your video marketing skills, your pay-per-click marketing efforts and even your social marketing efforts. No matter what tools or techniques you use, this concept will help you succeed.
So the lesson here should be obvious. Don’t sell, sell, sell as it was accustomed to do in the not-so-distant past, but instead give, give, give and you will reap all kinds of rewards. Give your blog readers what they want and they’ll keep coming back for more, and do the same with customers of yours who commit to making a purchase. Give free content to entice, paid content at a nominal fee to keep your audience on the hook and keep delivering the goods to earn loyal customers for life.
That’s how you master Internet based network marketing. The first step is research and lots of it so that you can learn all about your audience and exactly what drives your customers-to-be. Then use that information to drive your marketing message home so that you can finally start earning the income you crave.
Image Source: GustavoG on Flickr
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