Try This Simple But Powerful Shopify Strategy From a Top Entrepreneur

Charles Ngo is a superstar in the world of online businesses and web marketing.

He's been in the game for a long time, and he's seen a ton of success.

He's also a leading expert on affiliate marketing, ecommerce, and other ways of making a profit online.

And he definitely knows a thing or two about making money on Shopify.

Recently, he's shared his entire nine step process that he uses to maximize his profits.

It's based around two key concepts: the upsell, and the cross sell.

The upsell part is pretty simple. Offer something better.

But Ngo pairs this time-tested strategy with another tactic, cross-selling.

When someone makes a purchase at your site, you basically recommend add-ons, accessories, related items, or any other products that “go with” what that person bought.

Just bought a pair of hand weights? Maybe you'd be into ankle weights, too.

It's that kind of thing.

And apparently, it works incredibly well.

Here's his process, step by step.

#1 Brainstorm what naturally goes with your products

[image source: Charles Ngo]

Some people will always choose the cheapest possible model of a product. But some people will want a premium model and all the trappings.

That’s how business works. You’ve got to predict what naturally makes sense to sell with your products.

Here are some examples:

• Buying a belt? How about this pack of 5 belts for just 2x the price?
• Buying a drone? Why not this other drone that’s way cooler for only $20 more?

#2 Focus on your most popular products

[image source: Charles Ngo]

You should only create upsell products for ones that are already selling. It takes a bit of time and effort to set up ecommerce up selling, so only do it for products that are currently selling.

Otherwise, you’re wasting your time.

So how do you track which products are most popular?

Shopify has tons of data on product sales its reports feature, so it’s easy to find.

#3 Give one or two options for an upsell, no more

[image source: Charles Ngo]

Information overload is the kiss of death in business.

If customers have just one or two options, they’re much more likely to buy something.

#4 Upsell in your checkout using an app like Product Upsell 

[image source: Charles Ngo]

The checkout page is a great place to offer an upsell to get more ecommerce sales.

That’s why I recommend using Product Upsell or a similar app to include upsells at checkout.

#5 Recommend products on pages all across your store with an app like Linkcious or Recommendify

[image source: Charles Ngo]

This app uses AI to pick items that customers are likely to buy based on other purchases. And if you think the app made the wrong call, you can easily change it.

#6 Upsell people on their receipts as soon as they’ve bought by using an app like Conversio

[image source: Charles Ngo]

Receipts are a seriously underused way to boost your revenue.

#7 Cross sell your customers on email marketingwith an app like SmartrMail

Did you know that email marketing has the highest ROI out of almost all online marketing?

They don’t say ‘the money is in the list’ for nothing.

But what’s even more powerful than regular email marketing is cross selling on email marketing.

#8 Use an app like The Motivator to encourage people to buy more products to reach a certain goal

What do people respond to more than anything else?

Incentives.

The Motivator is a Shopify app that does exactly that. It offers customers a discount, but only if they meet a certain sales target.

#9 Use an app like Hotjar to see how people interact with your upsells or cross sells

[image source: Charles Ngo]

Want to know where people are clicking on your upsell pages?

Wanna know which cross sells cause customers to drop off?

Hotjar takes analytics to a whole new level.

For more juicy details about this strategy, check out the full post at Charles Ngo's blog.